Think Swastikas, Nike Swooshes, and Newton’s Apple…
Logos, symbols and icons have been endorsed by mass corporations, organised religious groups, and political parties, throughout the course of history.
Ancient Egyptians laid the foundation for a formal writing system during the primitive era of humanity, approximately around the fourth millennium BC. Hieroglyphics utilises imagery as a representation for words and sounds, the Egyptians were skilful artists, and were known for their painting and sculptures containing symbolism, and colours that described specific meanings.
Medieval Europe, also lead another renaissance in the use of visual symbols, as society evolved from agarainism to a far diversified way of living. The demise of self-sufficiency caused disparity amongst society, as communities were no longer able to make everything from scratch, and as such, trade became a growing influence on people’s lives. Symbolic Signage allowed for the differentiation and classification of trade and services, with medical operators using crosses, and barbers using red poles, it is extraordinary to know, that these symbols still play a significant role in the modern era.
The Aristocracy of Europe assigned and attributed certain colours and shapes, to illustrate societal values, such as nobility, honour, and power. Such imagery were commonly identified as coat of arms, which would represent families, states and individuals.It is important to note, that such heraldic tradition does still continue today, with Alfa Romeo’s logo – a representation of one of the noble families of Milan, the coat of arms of the Visconti.