Meet Ecosia: Saving the planet through the power of search (SEO)
Did you know, 2 trillion searches are performed online, every year?
What if we could make those miserable searches about the British weather, be far more worthwhile. Now you can make a huge difference to the state of your planet, by just searching the web.
Meet Ecosia, founded in 2009 by German-born Christan Kroll, a search engine that sets out on planting trees, with every search. Using ad revenue, this search engine has already planted over 22 Million trees across many of the most environmentally threatened countries in the world, and has ambitiously targeted a target of 1 Billion trees by 2020.
So why are planting trees, such a worthwhile investment for the planet? Trees are an unsung hero for our planet, and are a great pillar in preservation and maintenance of a cooler climate, protection of soil, and regulation of the water cycle.
Our growing carbon footprint has made the planet, a far warmer climate. Trees are nature’s best defence in reversing this rise in temperature. By absorbing CO2, clouds are formed which help reflect sunlight , and in turn ensures a more cooler planet. The air we live and breathe has become a victim of pollutant gases and particulates, trees produce Oxygen, which not only help maintain our own survival, but help clean the air through absorption of such gases.
Land without trees is extremely vulnerable: deserts, droughts and floods are a frightening prospect. Trees prevent healthy lands from becoming lifeless deserts, by protecting soil from erosion. Groundwater levels depend on trees, and can be sporadic, if we fail to protect our trees.
Floods can occur, due to the failed regulation of the water cycle. On top of that, a decrease in groundwater levels, and dry microclimates can also lead to droughts. A maintenance of the land from these two extremes is equilibrated by trees – what a beautiful creation!
Now, that we are excited, let us explore some crucial numbers. Ecosia have said, that each search raise 0.5 American Cents, and the planting of a single tree, requires 56 searches.
Once downloaded, the engine will work as an extension to one’s existing browser, and a little globe icon will appear on the right-hand side of one’s search bar. Personal records of the amount of trees planted by users are also displayed.
Now you are free to absorb yourself through the dark depths of internet memes, and still make a difference.
Be sure to download Ecosia, at https://www.ecosia.org/