The latest social media app by Vero has soared over 1 million downloads, and has been touted by critics, as the biggest rival to the ecosystem found in Instagram
Vero, launched in 2015, is an image-sharing app, that offers a rich and authentic social experience. It follows a strict chronological format of posts, and ad-free content – offering far more control to the user over their feeds.
Contrary to most current social media platforms which are ridden with unnecessary restrictions in algorithm, and dubious data mining policies.
ln 2016, Instagram introduced its new ‘Ranked Feed’, which replaced chronology and organic engagement of posts to a new algorithm, which bases posts, on the type of content the user has been previously engaged in. This has created a void – which has seared businesses, in losing the marketing power in attracting customers, and are pressured into paid advertising, to stand any chance of survival and exposure. A far cry from the low cost and organic style of marketing, social media was heralded to be.
Although, the app is built upon a subscription model, Vero has promised its first 1 million users, a lifetime access to the app, and is willing to extend this offer until further notice, as recent users have experienced crashes and interruption, during its sudden prominence in user-base. Users can choose from close friends, acquaintances and the general public, when posting content, and such, Vero has rightfully passed the power of influence, back to the hands of the user. Social Media has become awfully complicated, with the introduction of ads, and data mining. Vero promises to protect its users privacy, and create a more simpler experience, by establishing a no ads policy, and freedom from data mining.
Vero in all its glory has attracted scepticism over its longevity, and criticism over the actions of its founder – Ayman Hariri. The founder has been alleged to have a poor record in dealing with workers, in his previous involvement at a Saudi Arabian construction company. Across the years, many social apps have failed to materialise their initial buzz into a tangible attempt to dismantle the popularity apps such as Facebook, Instagram and Twitter.
So will Vero emulate Snapchat’s sudden rise to the top, and establish itself amongst the big boys in this industry?
We just have to await how 2018 unfolds.